VISUAL KEI
- started in the early 1980s with bands like X Japan, Buck Tick, D'erlanger, and Color
- began as "being different" visually to accompany unique music (with traces of punk rock, glam rock, and heavy metal)
- escalated in popularity through early 1990s, but began to fade after X Japan disbanded in 1997
- more modern bands like Alice Nine, The Gazette, Dir en Grey continued the trend from 2000 on to present day
- original Visual Kei trendstarters criticize the modern bands of this fashion, as they started "to be different" and people are now using it to "look like someone else" in being visual kei; critics say that "makeup and outrageous looks became more important than music"
^X Japan (original Visual Kei band)
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