Ironically, I still own this clock today, but at this point, I've had it so long that I don't even acknowledge the colors or Hello Kitty figure. It does amuse me that such items that I was expected to like as a little girl - the original demographic - are now so popular to adults in Japan. I respect the individualistic rebellion against traditional, stifling social norms in Japan, but the aesthetic itself frankly doesn't appeal to me as a fashion statement. On the other hand, I will shamefully admit that sometimes I enjoy cutesy animes or anime moments (and I still have stuffed animals, like Aika-san), so I can't denounce the kawaii altogether.
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